New Chair Appointed

Route optimisation specialist The Algorithm People has strengthened its board of directors with the appointment of growth company expert Diane Cheesebrough.

Taking the role of chair at Newcastle-based company, Diane has a wealth of experience in leading, advising and supporting start-ups and SMEs. A qualified banker, she has worked across a diverse range of industries including financial services, business process outsourcing, helpdesks, mobile telecommunications, language service provision, technology, construction, facilities management, and local government.

Colin Ferguson, CEO of The Algorithm People, said: “We are delighted to have Diane as chair of our board. She brings a huge amount of experience and has a fantastic track record of helping high-growth companies like ours to achieve their goals.”

The Algorithm People is the creator of My Transport Planner, a unique, web-based, pay-as-you-go route optimisation platform, designed for commercial vehicle operators of all sizes. The algorithms within this platform calculate the most efficient routes and schedules for daily operations, delivering savings of up to 20% on total fleet mileage, and overall cost savings of up to 30%. In this way, its software can help vehicle operators to reduce their emissions and cut overheads at same time.

The company is also an expert in electric vehicle (EV) optimisation, helping fleets to identify which vehicles and routes are best suited to electrification. Once the EVs are deployed, the software ensures that fleets get the best possible environmental and financial return on investment from them.

The Algorithm People is the third Newcastle-based business for which Diane is a board member; she also sits on the Group board of the multi award winning Bloom Procurement Services, recent winner of the High Growth and Ambition Award at the North East Business Awards; and chairs Dragon and PE-backed ProxiSmart, helping to reinvigorate the high street with its multi award-winning ParkingPerx solution.

Diane said: “The Algorithm People is a great business that is poised to launch a truly innovative solution for the road transport sector. It’s a very exciting time to come on board and I am looking forward to helping the company fulfil its huge potential.”